MAKING SOFT TOYS

Introduction

The idea is premised on production and marketing of 5,200 soft toys per month which translates into 62,400 toys per year. The revenue potential is estimated at US$ 600 per year. The business has a good market demand from infants and children between 1-9 years throughout the year. This kind of investment can cost about US $ 37,068.


Production Process

The basic materials used in soft toy making are: fur fabric, felt, filling and thread, Turkey towel, flannel or felt cloth. The production process involves designing to shape the toys, creating a pattern by using a cardboard, cutting the fur as per the pattern, stitching the edges. Based on the shape of the toy, required eyes, nose, etc are stitched to close the remaining edges. Finally, the fur piles are combed and neatly packed for marketing.


Market Analysis

The demand for soft toys is increasing in urban areas, semi-urban areas and towns. Soft-toys today occupy a special place in the drawing halls and are seen as decorative pieces. Nursery schools which are mushrooming in the country are a major outlet of Soft toys. These are commonly made by Art and Craft students in Educational Institutes.


Capital Investment requirement in US$

Item

Unit

Qty

Unit
Cost

Total

Industrial Sewing machine

No.

2

1,000

2,000

Pair of scissors

No.

2

5

10

Delivery van

No.

1

2,500

2,500

Measuring tape

No.

1

2

2

Total cost of Machinery

4,512




 

Production and operating costs in US$
Direct Materials, Supplies and Cost in US$

Cost Item

Units

Unit
Cost
/ day

Qty/
day

Prod.
cost/
day

Prod.
Cost/
month

Prod.
Cost/ye
ar

Cloth

meters

0.8

100

75

1,950

23,400

Cotton Wool

kgs

0.4

40

14

364

4,368

Threads

bundles

2.5

1

3

65

780

Sub-total

2,379

28,548





General costs (Overheads)







Utilities (power)

15

180





Salaries

75

900





renting

150

1,800





Depreciation (Assets write off) Expenses

94

1,128





Sub-total

334

4,008





Total Operating costs

2,713

32,556





 

Production costs assumed are for 312 days per year with a daily capacity of 200 toys.
Depreciation (fixed assets write off) assumes 4 years life of assets write off of 25% per year for all assets.
Direct costs include: materials, supplies and other costs that directly go into production of the product.

Project product costs and price structure in US $

Item

Qty/
day

Qty
/yr

Unit
cost

Prod.
Cost
/yr

Unit
price

Total
Revenue

Soft toys

200

62,400

0.5

31,200

2

93,600

 

Profitability analysis in US$

Item

per day

per
month

per year

Revenue




Soft Toys

300

7,800

93,600

Less Prod & Operating Costs

104

2,713

32,556

Profit

196

5,087

61,044